About us

Right here in the UK, a couple of us got together over tea and chats about something we all found a bit tricky to deal with – keeping things balanced and comfortable down there. It wasn't just us; turns out, loads of women are looking for a better way to support their vaginal health without resorting to products that just don't cut it. That's how Seluni, founded by Emily, Sophie, and Ava, came into being.

As our idea took shape and our dreams started to become reality, we knew we needed a bit more muscle to help us get Vitamin V out into the world. That's when James and Oliver stepped in, bringing their savvy in operations and distribution to the table. Together, we've built something truly special.

We're all about creating something that's not only effective but also something we'd be proud to have in our own bathrooms – and share with our friends. Crafted with care right here in the UK, Vitamin V is our love letter to women who are seeking a natural balance, seeking to say goodbye to discomfort and hello to feeling fabulous. We're here to celebrate our bodies, support our wellness, and do it all with a bit of British pride. Seluni isn't just a brand; it's our way of adding a bit of empowerment to your daily routine, reminding you that taking care of yourself should always be a top priority.